The FiFi Report is written every week by fashion editor, stylist and uber shopper Fiona Milne (other wise known as FiFi.)

A truly professional shopper, FiFi has won many accolades including The Nobel Purchase Prize. She has worked tirelessly for the under confident and is currently lobbying for shopping to be an Olympic sport.

In the fashion industry for many years, FiFi has been fashion editor at Instyle, Harper’s Bazaar, Vogue and Fashion Director at Elle. She has styled many celebrities including Cate Blanchett, Natalie Portman and Elle Macpherson as well as thousands of supermodels around the world in fabulously exotic locations.

And she has also shopped and shopped around the world in all the most fabulously exotic locations.

The FiFi Report originally started as an email when FiFi realised all her friends were feeling daggy, out of touch,  and desperate, desperate for any information on shopping and other such important happenings in the world.

She felt so sorry for them, stuck at home or in the office, begging her for all the latest fashion finds, her cheap but chic secrets, and all the juiciest gossip. These were time poor people and they needed help.

She decided she should do something about it.

She sat down and wrote as much as she shopped and The FiFi Report was born.

As well as launching FiFi.com.au, FiFi began writing The FiFi Report newspaper column - based on the tongue in cheek shopping exploits of the naughty character FiFi - in Domain Home in The Sydney Morning Herald.

She then went on to write The FiFi Report fashion column and restaurant reviews in The Sunday Magazine in the Sunday Telegraph.

As well as writing The FiFi Report, FiFi has been styling and presenting the  Whatswhat Fashion TV commercials for Westfield ( yes, that was FiFi in the ads!) as well as presenting Style Sessions at Westfield centres around Australia.

The good news? FiFi is also a personal shopper at WBJ and will have you looking fabulous with a new wardrobe in just hours.

For immediate makeover attention you can email FiFi…..FiFi@FiFi.com.au

When she is not shopping FiFi is asleep.