Beyoncé on the power of fashion and the seven looks that shaped her career. Love it !
“As a child I trained myself to dance in very high heels. At 13, in Destiny’s Child, we were told to wear heels, but at first we couldn’t walk in them. We couldn’t keep our knees straight. But we learned, and that became the image of Destiny’s Child: so young and so glamorous. Now I have a rule that my dancers have to wear their heels when I’m wearing my heels. They say, ‘Please take your shoes off, Beyoncé.’ At home, I’m always barefoot. And I have a heavy walk without heels. When they hear me thumping through the house, they say, ‘Oh-Beyoncé’s up!’”
“Telephone” (with Lady Gaga) (2010) “Gaga is my girl! I’m her biggest fan. When I first saw her perform, I actually called her and said, ‘You are great!’ That was before her popularity hit, and we had a natural connection. Later, she asked me to do her video, and I said, ‘I trust you, Gaga. I’ll do whatever you want me to do.’ I played a bad, bad girl. When I put on the Bettie Page wig, I got into the character. I started researching Bettie Page and tried to channel her pinups and poses. The video ended up being very much like Quentin Tarantino’s movies. He gave us his blessing, even loaned us the car with pussy wagon written on the side from Kill Bill. My mom said, ‘Do you have to use that car?’”
“My mom made the one-shouldered bodysuits the night before the video. Again, I wanted to wear something that any fan could wear. I’m obsessed with Bob Fosse, and I always saw the look of this video as very simple, very Fosse-inspired. It was one of the hottest days on record in New York, and we didn’t know it at the time, but we were shooting in an old porn studio. I began to get suspicious because every dressing room had a theme. I was in the jungle room, and I realized they had made a porno in there. There was no air-conditioning in the studio and that added to the drama-we were shiny and sweaty.” “Single Ladies (Put a Ring on It)” (2008)
“Why Don’t You Love Me” (2010) “I was still thinking about Bettie Page, and wanted to do something that was inspired by her. This video was a secret: I paid for and codirected it and didn’t tell my label or my management. The clothes and jewelry are from my closet, the wigs are mine, and I did my own makeup. We did eight looks in one day in this great house that belonged to a producer who worked with Dorothy Dandridge
“Run the World (Girls)” (2011) “This is the power stand, the next chapter of my life. I do this job because it makes me high and inspires people. In the video, most of all I wanted to show that I’m proud to be a woman. I had read about powerful African men who have hyenas as pets, and I wanted to create a world where women run the world, so in the video I have these hyenas as pets. I’m wearing a Givenchy Couture gown and I’m holding these crazy hyenas. There’s dirt on the dress, but I’m still pure and regal. I wanted to push the theatrics to make a point: Women rule.”
Read the interview HERE in W magazine




