The FiFi Report 256

The Towering World of Jimmy Choo: A Story of Power, Profits, and the Pursuit of the Perfect Shoe ...by Lauren Goldstein Crowe & Sagra Maceira de Rosen

‘The Towering World of Jimmy Choo examines the world’s seemingly insatiable appetite for luxury goods by telling the behind-the-scenes tale of one of the most talked-about brands of our age.
Jimmy Choo was a London shoemaker when Tamara Yeardye, a London society girl, convinced him to launch a factory-produced luxury shoe line. Twelve years later, Jimmy Choo is a household name, and Tamara still presides over what is now one of the most successful luxury brands in the world - one worth some 220 million.  The story of how the Jimmy Choo brand got to where it is today is one of love, controversy, fashion, finance, celebrity, power, intrigue and, above all, intense ambition.’ A must read !

$59.99 from Allen and Unwin. Publication Date: March 2009